Case Study : Straight No Chaser
Straight no chaser needed a dynamic solution to give readers a taste of the magazine, put them in touch with their global readership, handle online subscriptions and to provide a focus for a new jazz community.
In addition I added streaming audio and secure e-commerce capabilities so readers could subscribe to the magazine online.
We also created a thriving online community via a bulletin board and mailing list service to keep chaser in touch with their readers and to provide a meeting place for lovers of jazz and new music worldwide.
